Our primary design research included surveys, 1:1 interviews, and prototype testing. We uncovered 4 key insights into how people get together with friends.
These insights? People want to be more spontaneous. At the core mood sparks getting together (rather than calendars or group of people).
People have convenient - what they want is seamless and delightful. And finally, people want to hang out with their real friends... not simply be connected at all times to everyone.
Directly influenced by our insights on Mood, we designed Beacon's UI to begin with the user's mood as a starting point. Beacon frames a new context around behaviors that already exist. It's a digital tool for your most intimate circle of friends.
Scenario storyboarding in the early product phases.
Business Plan
Ecosystem map outlines the overall front and back end business strategy.
The team charter outlines the internal culture, vision, and workflow of the company.
Investor and public facing one sheet.